In-House Design
Drip Hacks
My graphic design journey began during my time with the company, where I was initially introduced to creative tools like Adobe Illustrator, Photoshop, and Premiere Pro.
What started as curiosity quickly became a passion as I explored the fundamentals of design—learning how to craft compelling visuals, edit video content, and build strong brand assets. As I grew more confident in my skills, I expanded into 3D design, photography, and videography, developing a well-rounded creative toolkit.
This hands-on experience not only shaped my visual style but also gave me the foundation to continue growing as a multi-disciplinary designer.
Brand & Print Design:
I developed high-resolution digital assets tailored for both digital and traditional printing methods. This included product packaging, promotional materials, and branded graphics, all aligned with the company’s visual language.
Design Strategy:
Using strong design fundamentals, I carefully selected typography, colour palettes, and layout structures to ensure consistency and impact across all deliverables. My designs were informed by trend research and insights into projected industry changes.
Product Development & Marketing Collateral:
From concept through to completion, I launched new product designs that not only reflected the brand’s personality but also supported broader marketing objectives. I created a variety of engaging promotional materials—from flyers and email graphics to social media content—to support revenue-driving campaigns and brand visibility.
Photography Expertise:
As a specialist in product photography, I captured clean, compelling images that were used across ecommerce platforms, catalogues, and social channels. My work helped establish a polished and professional image for the brand.
