Passion Project
Lumen
Lumen’s identity was crafted to represent the seamless integration of technology into everyday life. The rounded, geometric wordmark balances modernity with approachability, while its transparent layering hints at the idea of invisibility. The logomark — a flowing, radiant form also used as the background motif — symbolizes light, harmony, and connectivity. By merging logo and environment, the design reinforces the brand promise: ‘Invisible tech. Visible harmony.'