Case Studies & Experience

Drip Hacks

Stack of black catalogues with colourful vape juice bottle samples and text that reads "Drip Hacks Wholesale Catalogue 2023".

In-house Designer

Drip Hacks marked the beginning of my design journey, where I spent five years developing a wide range of creative and technical skills. During this time, I created high-resolution digital images for both digital and traditional printing applications, applying core design principles in typography, color selection, and layout to produce cohesive and impactful visuals. I also kept a close eye on industry trends, researching and anticipating changes to capitalize on emerging design opportunities.
From concept to completion, I launched new product designs, including brand graphics, print design, and marketing collateral. My work also involved generating engaging marketing and promotional materials aimed at driving revenue growth. In addition to design, I gained valuable experience in customer service, administration, and management. I also developed my photography skills, specializing in product photography, and ensuring high-quality imagery for all projects.
Logo of Chubby Chodes on a yellow rechargeable battery with a lightning bolt icon and text promoting the battery's reusability.
A green and black vape refill bottle with a black cap, angled to show the side with a logo The background highlights text that reads '2ML Rfillable Reuse & Refill! This device has been made so you can choose any E-liquid but with the convenience of a disposable,' with a stylized water droplet icon.
Three bottles of e-liquids in orange, blue, and pink colors with drip design, labeled Mango Ice, Blue Slush, and Cherry Ice, standing in front of an orange background with quit it branding.
Three bottles of vape liquid in different flavors: Ice Mango, Blue Slush, and Ice Cherry, set against a vibrant comic-style background with a speech bubble that says 'Vape Bar Liquid'.

Congleton Town FC

Freelance Designer

Logo for the CTFC 'Congleton Town Football Club' the Podcast with a yellow background, black and white text, and a football badge symbol.
An action shot of a soccer player in a Congleton Town FC kit jumping to kick a blue and white soccer ball. The background shows a soccer stadium with fans. The poster advertises an upcoming match between Congleton Town FC and Traford F.C. on August 10th at Cleric Stadium, Ivy Gardens, Congleton.
Celebration of two men holding a trophy, with other group members in the background. Congleton Town Football Club Poster for a past event. 
For Congleton Town Football Club, I designed matchday graphics, posters, and a new logo for their podcast. Working without a formal brand guideline, I used the team's colors and football kit styles to ensure brand consistency across all designs. I also collaborated closely with the club’s photographer to create cohesive and engaging visuals that aligned with their existing aesthetic

Thermmark ltd

In-house Designer

Colorful promotional sticker for Thermoplastic Playground Markings featuring a smiling cartoon green caterpillar, a smiling cartoon green dinosaur with purple spots, and a rocket ship, with the text "A New Adventure Every Day! Thermoplastic Playground Markings" on a gradient blue background.
Colorful illustration of speech bubbles with arrows, featuring multiple black, blue, pink, and white chat icons on a gradient background.
Colorful logo with the text 'National Play Day' and additional playful graphics, emphasizing the importance of play for children's health, happiness, and creativity.
Advertisement for thermoplastic markings with the slogan 'We design, manufacture & install. Contact us today for a quote!' and a website link.
Close-up of a person's gloved hand applying a thermoplastic marking to a road surface. The background shows a blurry street scene with some yellow road markings. 
I currently serve as the lead Graphic Designer at Thermmark, where I oversee a variety of creative and technical responsibilities. My role involves creating, conceptualizing, and designing thermoplastic markings, often reworking client requests and designs to ensure precision and quality. I also use CAD software to prepare designs for cutting on a waterjet.
In addition to design work, I lead and mentor a team, teaching new skills and best practices to improve overall efficiency. I contribute to marketing efforts as well, designing and assisting with collateral such as social media posts, newsletters, and brochures for both digital and print.
Here are a few examples of the work I’ve completed.

Daredevil Coffee

Passion Project
A collage of four coffee-themed logos for Daredwild Coffee, featuring a hand making the sign of the horns, with text such as 'Quality Coffee,' 'Freshly Ground,' and establishment year 2024, all in green and white colors.
A design featuring a logo of two overlapping circles with a bee inside, labeled 'Busy Bubbles.' There are illustrations of a bee and additional logo variations. A drink cup with a straw and a bubble tea drink with a transparent lid, both have the same logo label. 
This passion project stems from my deep love for coffee (or obsession, to be honest!) and music. I focused on a clean, retro-inspired design, incorporating a mascot concept with two distinct badge variations—one featuring a spinning record. Drawing inspiration from the American 1950s aesthetic, this project was a fun and creative endeavour that allowed me to explore my favourite styles.

  Busy Bubbles

Passion Project
Busy Bubbles approached me for photography and market banners, which inspired me to re-imagine their brand. I opted for a minimalist approach, paired with a soft colour palette, to align with my market research findings. My goal was to create a design that felt contemporary and clean, while ensuring the logo remained distinct, memorable, and impactful.